Manufacturers Representatives

What is a manufacturers' representative?

A manufacturers' representative (rep), also known as independent sales representatives or sales agent, is an individual, sales agency or can be a company that sells a manufacturer's products to wholesale and retail customers.

When a manufacturer hires a manufacturers rep firm, this usually means that a contract is signed between the two companies, which empowers the rep to sell, or solicit sales for, the manufacturer's products as an agent in a defined territory. The products are usually ordered directly from the manufacturer by the purchaser, who then pays a sales commission to the manufacturers rep firm. The commission rate varies according to the market and the product type. It can be anything from 1% to 50%, although a more typical commission rate would be 10% to 25% for low-cost or consumer products and 5% to 10% for high cost or industrial products.

An international manufacturers' representative may be responsible for, in addition to sales solicitation, handling inventory, dealing with tariffs, and complying with government regulations.

There are no listings in this category.

Actions