Health & Medicine

Technology = opportunities
Despite the pressure on cutting health-care costs, hospitals also want to maintain their high standards of health care. Innovation continues to play an important role. In 2014, more than 11,000 patent applications were filed with the European Patent Office (EPO) in the field of medical technology (7% of the total number of applications), more than any other sector in Europe. Of these patent applications, 41% were filed from European countries and 59% from other countries, with the majority of applications filed from the USA (39%).

Market Opportunity Tips
Provide health-care products that are especially useful in the care for elderly patients. Consider developing an offer that will place more emphasis on telehealth and home diagnostics products. In addition to offering diagnostic devices, consider providing repair services for endoscopy devices. The German repair market for endoscopy devices can be an interesting target market, as it is the largest market in Europe by a long way. As advanced diagnostics requires very high investments, consider investing in the supporting products for diagnostic tools. This can involve a wide range of products; for example, tailor-made sterilisation cages for the sterilisation of expensive equipment such as endoscopes.

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