Sports and Recreation

According to an EU study, sports companies in Europe generate sales of 81.5 billion euros. Sport is therefore an "important economic factor" for the EU. The many new product innovations, also in the field of digitalization, lead to good forecasts. But there is the lifestyle of EU citizens.
While professional and amateur sports continue to provide on-field fireworks in the games and events themselves, even more is happening behind the scenes.
- What are the most significant 2018 sports industry trends?
- As sports franchises build state of the art stadiums, fan safety will remain top of mind.
- Innovative ticket packages will compete with  for fan attention.
- Advertising spend will shift to digital and social channels to reach millennials.
- Blockchain's capabilities offer potential emerging solutions to challenges the industry is striving to improve.
- The road to professional sports is changing as federal investigations shed light on the business, and corruption, of college sports.
- Social activism in sports is here to stay, and the clock is ticking on brands, leagues, and teams to decide where they stand.

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